Following a successful fall/holiday pop-up on the edge of 50th & France, Equation opens a full fledged boutique today on France Avenue, and this time, it's to stay. The new store is located in the former Minq (Il Vostro Boutique) space, but you won't recognize it. The storefront has been stripped down and the faux ceiling was removed, revealing shiny new ducts and a lofted roof that give it character. The boutique offers a mix of women's contemporary and designer apparel from brands including Smyth and Pam and Gela, as well as and gifts, stationery, and home accessories. Co-owner Susan Sun, formerly of OPM boutique, partnered with longtime customer and former Target pro Jamie Carl to bring in the home goods, both vintage and new. If the holiday pop-up was their dating phase, the partners are now fully committed. 5045 France Ave. S., Mpls., equationmn.com
