Studio MSP

Studio MSP is the in-house branded content studio of Mpls.St.Paul Magazine. In addition to our special advertising sections, we create compelling sponsored content for our proprietary print and digital channels and on our clients’ channels. For every story we tell, the Studio MSP creative team keeps the interests of the reader and intended audience in mind and remains loyal to the magazine’s editorial mission of service and utility.

For advertisers, Studio MSP offers a range of integrated marketing solutions, including native advertising, custom content, program guides, social media, and video.

To learn more, contact Irene Peterson, director of digital sales at or 612.373.9554.

Our Work

  • fancy cart with liquor, cups, books and ice bucket

    Arc's Value Village

    Redefining the secondhand experience with its premier personal shopping and styling service, Arc’s Value Village had all the inventory for summer’s hottest housewares and fall fashion must-haves—they just needed a story hook. Read more

  • bachmans-planters.jpg


    This 5th generation, family-owned gardening darling wanted to create buzz around its two biggest events of the year, and Studio MSP delivered, driving record attendance and increasing in-store sales at the event by 40%. Read more

  • Berry Almond Clafoutis

    Bob's Red Mill

    When this beloved national brand wanted to make an impact on a local level, Studio MSP paired the product with a local food blogger and cookbook author to create an original recipe. Read more

  • city guides 2 covers.jpg

    City Guides

    For communities in the Greater Twin Cities metro area that want to attract the attention of Mpls.St.Paul Magazine readers, we create curated “Insider’s Guides” of places to eat, shop, stay, and live in those cities. Read more

  • Mall of America Studio MSP

    Mall of America

    The nation’s largest shopping mall chose Studio MSP to get the party rolling for their 25th birthday. Read more

  • Minneapolis Downtown Council Studio MSP

    Minneapolis Downtown Council

    Studio MSP created this compelling video for Minneapolis Downtown Council’s annual meeting to showcase its 2025 Plan. Read more

  • bewelllanding.JPG

    Northwestern Health Sciences University

    When this local pioneer in integrative natural healthcare education needed help telling its multi-faceted story, we created a first-of-its kind partnership as the inaugural presenting sponsor of MSP Mag’s new wellness content hub, Be Well. Read more

  • RBC Wealth Management Studio MSP

    RBC Wealth Management

    RBC Wealth Management enlisted Studio MSP to bolster its position as a thought leader and authority on wealth transfer and family legacy. Read more

  • A plate of gnocchi

    Photo by Caitlin Abrams

    Surdyk's: The Host

    Studio MSP built a new silo of home entertaining content on called The Host by creating a series of original recipes that included drink pairings from local wine and cheese shop Surdyk’s. Read more

  • The Mother Baby Center Studio MSP

    The Mother Baby Center

    No two births are ever the same. This was the message that inspired our 8-page print feature for The Mother Baby Center, a collaboration between Children’s Minnesota and Allina Health. Read more