Photo by Katherine Harris
No two bridesmaids are the same, and increasingly, neither are their dresses. The top seller at the new Bella Bridesmaid in Excelsior is a dress by twobirds Bridesmaid that can be wrapped 15 different ways. “More brides are open to letting the bridesmaids make the dress their own,” says storeowner Briana Griffiths, a four-time bridesmaid herself.
Bella offers an intimate boutique experience with the advantages of a national network. Appointments are encouraged, and the second-floor showroom features accessories by local brands. But with more than 40 Bella stores nationwide, bridesmaids can get fit at any location.
Griffiths chose Excelsior for Bella’s first Minnesota franchise in order to offer brides a complete shopping experience. “Excelsior is such a great little town. You can make a day of it with the girls—get your nails done, go to lunch, and pick out your dresses.” That said, she always encourages brides to do a bit of pre-shopping without the whole group. Options are good, but “it’s nice to narrow down the choices.”
276 Water St., Ste. 200, Excelsior, 952-474-5086, bellabridesmaid.com