This just in: Urban Outfitters, Inc. announced that the company will launch a new bridal line, BHLDN, this Valentine's Day. (I know, we can't pronounce the name either.) Women's Wear Daily has a great article on the new line of gowns, accessories, and tabletop decor.
This is exciting news for brides-to-be who are just a little bit rock 'n' roll. Wish I could go to their Navy Yard incubator in Philadelphia right now and check it out... I'm particularly interested to see if our Anthropologie store (Urban's sister chain) at 50th & France will be among the first to carry the BHLDN collection. Stay tuned.
For now, the company will launch the line Feb. 14 at bhldn.com.