With the wedding and event business being a $300 billion global industry, there aren’t a lot of gaps to fill. But when Minneapolis-based Hana April Chughtai—founder of Mani Mela and SOMOD 22—discovered one, she seized the opportunity.
Chughtai’s newest wedding venture, bminx, offers apparel items like sweatpants and T-shirts that are fully customizable. Unlike many of the options available in the current market, bminx clients can choose fonts, colors, and texts when it comes to personalizing the bride’s and/or bridesmaids’ getting-ready attire. There is an option of adding hand-placed crystal stone embellishments, as well.
“What you see a lot of times in the bride’s attire, getting-ready options are very limited, and the qualities are limited. There is a need for them in the market,” Chughtai says.
Although bminx recently launched in April 2016, Chughtai already has plans to add more items such as robes, bags, and more gift options in the next launch. But beyond trendy bridal garments, bminx has a philanthropic side. “We’re limited in what we can do when we’re planning weddings; on a large scale, it enables us to do a lot more,” Chughtai says.
bminx donates an inspirational T-shirt to a child with every order. The shirts have fun fonts and are aimed to uplift a child in need. With more than 100 T-shirts donated locally, Chughtai aims to donate nationally, too. “People are spending a lot of money on their wedding; clients can feel good about giving back at the same time,” Chughtai says.