By Megan Willett Between blogs, magazines, stores, and sites, it's easy to see why a bride can feel lost while planning her wedding. "She gets overwhelmed," says Style-Architects president and creative director Christina Holm-Sandok. "With all the great ideas out there, the bride can become confused. She wants it all." That's where Style-Architects steps in. This Minneapolis-based boutique event design and lifestyle services company is now expanding into the world of weddings. The new bridal division, overseen by Rachelle Mazumdar, will help brides with everything from color schemes, floral arrangements, venues, photography shoots and more. Style-Architects brings editorial styling experience from hair to wardrobe to the table so your wedding will rival the ones seen in magazines and blogs. And if a couple wants to submit their pictures to a media outlet, the PR-savvy team will help them do that, too. The goal of the new wedding division mirrors what Style-Architects already does with companies and events—namely, creating a brand with a distinct personality that stands apart from the everyday and ordinary.
The idea of "branding" one's wedding may seem odd at first, but in practice it's about deciding what designs and ideas are the best fit for that specific couple. The team of publicists, stylists, and event planners will hone in on the individual tastes at play. "It's really about spending time with the bride and understanding her vision and style," says Holm-Sandok. "And also what the groom wants." That's right—Style-Architects does not forget the grooms. And in addition to its day-of coordination and complete wedding design packages, Style-Architects takes on vow renewals and even proposal planning. Whether the proposal takes place during an elaborate hot air balloon ride or an intimate picnic by a lake, Holm-Sandok guarantees the team at Style-Architects will help make one of the most stressful moments of a man's life a little less so. "We worry about the details so he can keep his head clear and focus on what he wants to say." Prices vary depending on the package, from on-site management and day-of coordination starting at $1,500, and complete wedding planning and design starting at $5,500. Not to mention the variety of add-ons and services that are custom-priced. But no matter the option, Style-Architects will help take away the stress of planning and create a memorable experience the bride, groom, and their guests will reminisce about long after the "I Do"s are spoken and the wedding cake is gone. Photo Credit: Shelly Mosman Photography