Outdoor Clothing


Photo by Caitlin Abrams

Minnesota makes the perfect footwear for a stroll through a snowdrift—or a long walk to the couch. Read more

Shop & Style

Eric Dayton of Askov Finlayson

Photograph by Caitlin Abrams

Warm up to winter–and feel hot while doing so–with these spiffy parkas. Read more

, Shop & Style

lacing up tennis shoes


Whether you're training for a 26.2 or a couch-to-5K, here's how to find a running shoe that will get you across the finish line. Read more

Health & Fitness

Twin Cities Vintage Shops

Photographs by Bergen Flom

The Twin Cities can be a rabbit hole of thrifted finds. Here are four vintage shops to expand your wardrobe. Read more

Shop & Style

Man using ropes for rock climbing

Courtesy of Mall of America.

The Canadian high-performance outdoor apparel brand will set up shop within Mall of America later this year. Read more

Shop & Style

Askov Finlayson design director Christopher Windham

Photos by John Haynes

With new talent, an updated store, and a wholesaling strategy, Askov Finlayson expands its footprint—minus the carbon. Read more

Shop & Style

WSI team photo.

Photo courtesy of WSI.

Why you've never heard of the Eagan company that makes thermal gear football and hockey players swear by. Read more

Shop & Style

Warby Parker x Askov Finlayson launch Minnesota-exclusive sunglasses; Cold AF hats available for delivery. Read more


Winter gear

Photograph by Becca Sabot

It's not all big puffy parkas and furry earflap hats in the North. Minnesotans know how to look cool in the cold. Here are a few of our favorite wintery clothing picks! Read more

Shop & Style

Shop now, shop later. You can pretty much find the Super Bowl LII logo on all things wearable, collectible, and then some. Read more


Askov Finlayson's fifth release of its coveted North hats includes new styles and colors. Read more

Ali Shops