Photo by Caitlin Abrams
Behind the scenes at our fall fashion shoot—13 hours on set, four different updos, and more clothes than we could cram between the pages.
Normcore? No thanks.
The anti-fashion fashion movement, which has received lots of press and hashtags in recent months, describes hipsters working overtime to dress like they’re not trying. (We used to call this: teenager.) Sneakers. Baggy jeans. Simple sweatshirts. You could link these timeless basics to the current trend. Then again, you could also find them in pretty much everybody’s closet, regardless of season, personal style, or societal mood. And that’s the point of normcore: the selfie generation, rejecting the impulse to stand out.
Except, we can’t help ourselves. When the cool kids swapped fancy boots and heels for white sneakers, designers took note and started making lots and lots of sneakers. Retro sneakers in updated colors. Leather and suede sneakers. Sneakers with wedge heels. Metallic and animal print sneakers. The anti-trend becomes the trend.
Likewise, sweatshirts are being done in cashmere or getting elbow patch details. Jeans are being twisted and distressed with an extra long crotch to make it look like you forgot your belt, even though you didn’t.
“Elevated basics” is the term my fellow editors and I have been using to describe some of our current favorite, wear-to-death pieces. It’s a way of trying to convey that this T-shirt isn’t just any old T-shirt, but the one that will drape as if it was made for you. The one that will make you feel ready for the world—as is. But more likely, you’re going to want to add a great necklace, slouchy floral pants, and a coat. So many great coats this season.
The obvious reaction to months of trying to look bland is a season filled with fabulousness, as you’ll see in our fashion feature. Over-the-top gold coats. Pleated, pastel skirts. Voluminous sweaters (and pants and gowns). Loads of fur—real or faux. It might take just one new piece to feel refreshed and have some fun. And seriously, what could be more normal than wanting that?
This month you’ll meet people whose creative energy is evident—and enviable—in their distinct sense of style. You’ll see clothes that might prompt you to give away the last “normcore” shirt right off your back. And you’ll read about independent retailers that are elevating our local shopping scene. Their enthusiasm for fall is infectious. And you’ll understand why when we send their latest arrivals down the runway at Aria for our second annual Fashionopolis fall fashion show on September 11.
See you there—in stilettos, maybe some amazing sneakers. It’s your statement to make.