Here's a rarity: Vineyard Vines is going to open earlier than expected. The new store at Galleria, originally slated to open in October, is set to open on Friday—just in time for elite golfers from around the world to descend on the Twin Cities for the Ryder Cup. Vineyard Vines is a preppy lifestyle brand offering casual and performance apparel adorned with a smiling pink whale. Golf is one of its key categories, from polos and sweater vests to skorts for the ladies and a $645 golf bag available in navy or pink.
The first 100 customers to make a purchase of $125 or more will receive an exclusive hat on Saturday. There will be giveaways throughout the day as well as drinks, snacks, live music, and an appearance by the whale.