Illustration of Rosedale Center's updated look.
The trend at Rosedale Center this fall: hard hats. Construction is now in full swing on the shopping center’s biggest remodeling project since 1993. The east metro’s largest mall is getting itself dressed up for the arrival of a new Von Maur store. The project includes a complete interior revamp in addition to a new two-level concourse to connect the center to the new department store.
The interior updates include new seating areas, built-in charging stations, new floor finishes, and plantings. The second level guardrails will be replaced with all glass for a contemporary look and improved sight lines. The overall design is inspired by local landscapes—each anchor court will have its own theme: evergreens for J.C. Penny’s; fall foliage for Herberger’s.
“We want to give today’s shopper the experience they expect, and put in a local feel,” says Rosedale Center General Manager Scott Michaelis.
The new concourse will give the mall an additional 21,000 square feet for new shops, but none have been announced. The latest Rosedale Center arrivals include White Barn and Build-a-Bear.
Rosedale isn’t necessarily after the first-to-market concepts that Mall of America and Galleria have been vying for lately, but with recent upgrades at Ridgedale and Southdale center, the pressure is on to stay current. Adding the Twin Cities' second Von Maur, a better department store that prides itself on customer service, should help.
Rosedale's interior renovation is expected to be complete by holiday time 2017. Von Maur will open in 2018.