Photograph courtesy Sundance
Jewelry displays at the Sundance store in the Galleria in Edina.
Jewelry is a highlight at Sundance.
Like Barbra Streisand in The Way We Were, we Minnesotans are waiting for Robert Redford—and not entirely in vain. The Hollywood legend’s Utah-based lifestyle brand, Sundance, now has a store at the Galleria in Edina.
This is Sundance’s first foray into the Midwest—the other three stores are in Colorado, California, and of course Utah, where Redford founded Sundance Village back in 1969. His goal was to celebrate nature and the arts—culminating each year with the star-studded Sundance Film Festival in Park City. As an extension of that creative spirit, the Sundance Catalog features many handcrafted goods made by American artisans. That ranges from clothing and cowboy boots to fine jewelry and furniture.
The store feels like Anthropologie meets the American West, from the reclaimed wood dining table that’s set for a harvest-inspired feast to the ruggedly casual apparel for women and men. Linens are cleverly merchandised in woven baskets, and Native American–inspired patterned throws peek out of barn wood dressers. The jewelry goes well beyond the expected turquoise and silver to include gemstones and contemporary designs at a wide range of prices. This is no cookie-cutter chain store—wood floors throughout the space and the register desk are made with reclaimed wood from Wisconsin barns.
Maybe it’s our mountain envy or proclivity for snowbirding out west, but Minnesota has long loved the Sundance brand, as indicated by catalog and online sales, which prompted the company to come looking for a space in town. “This will be a well-received and eclectic addition to our mix,” Galleria general manager Jerry Cohen says.
Though it’s been a few years since a new Minnesota-based retailer opened at Galleria, nabbing a first or only in the market continues to be a priority for the upscale center in an increasingly competitive field. “Galleria has a track record of bringing incredible unique offerings to the upper Midwest consumer,” Cohen says.
Now, if he could just bring us Redford, whom we hear does make a point to visit his stores—but generally without announcement or fanfare. With his dirty blonde hair and signature denim shirts, Edina could be an easy place for Redford to blend right in.
Galleria, 952-920-0533, sundancecatalog.com