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Ashley Kilcher and Romeny Chan of Roe Wolf
At Roe Wolfe, Ashley Kilcher and Romeny Chan appeal to women who appreciate integrity over trend—from makeup on down to shoes.
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Ashley Kilcher and Romeny Chan of Roe Wolfe
What hits you first at Roe Wolfe is the aroma. Woodsy. Spicy. Intriguing.
Everything about this women’s clothing boutique is a pleasant surprise—from its Mendota Heights address to the wardrobe of edgy shoes to the makeup lessons.
Both owners, and their staff, are makeup artists. Their approach to retail is, quite literally, head to toe.
“We want women to walk out feeling confident, complete,” says Ashley Kilcher. She and co-owner Romeny Chan met backstage, working on local fashion shows. “We’ve always had our hand in fashion,” Kilcher says. “And we love to shop.”
They considered opening a boutique on Grand Avenue but fell for a cozy corner spot with exposed brick at the budding Village at Mendota Heights.
The clothes at Roe Wolfe fill that space between classic and contemporary, from Pendleton’s heritage line, Portland Collection, to trendy, well-priced brands such as Willow & Clay. Roe Wolfe is currently the only store in town selling knits by internationally acclaimed Minnesota designer Kevin Kramp.
“Luxurious but approachable” is the goal, Chan says.
Beyond the racks, Chan and Kilcher have created an environment. It’s earthy and slightly bohemian, delicate but fierce—which is why the store is named for animal opposites, the roe deer and the wolf. There are dainty earrings and flowing tops next to sexy denim and tough boots. And local artist John Chianelli’s decorative black walnut bowls and candleholders fit right in.
The front corner of the store is devoted to the full line of BECCA cosmetics. “It really showcases the skin,” Chan says. Makeovers, training sessions, and private parties are offered at the store. It’s the perfect way to celebrate a new outfit. 750 Main St., Ste. 107, Mendota Heights, 651-330-4434, roewolfe.com