Photo by Eliesa Johnson
On Furlong: Zara top, Kieley Kimmel shorts and jacket, and Acne Studios boots.
Impossibly chic at age 24, Furlong started a blog to chronicle her evolving aesthetic, commitment to minimalism, and impeccable photos of her predominantly black and white wardrobe on the copper hangers that have become her signature. People came to her blog, WideEyedLegless.com—more than 100,000 of them per month. Her painstakingly curated Instagram account—“If I go to Marvel Bar, I don’t post a picture on Instagram. It doesn’t fit my aesthetic.”—has 66,000 followers. “It’s almost like with every 10,000 followers, you enter a new realm—different types of people or companies you can collaborate with,” Furlong says. She was the original muse for fast-growing Minneapolis-based Hackwith Design House. She modeled for another new locally based clothing line, Lily Stan Studio. She’s hosted shopping parties at Madewell. Urban Outfitters recently asked her about her favorite beauty products for an article on the retailer’s blog.
For now, Furlong is keeping her day job as a Target apparel designer. She’s yet to turn her social media clout into cash—although the free stuff she receives from brands that hope she’ll mention them is a plus. “I never set out to be a full-time blogger. I’m more interested in something I can offer to other people, other companies—like an online portfolio,” Furlong says. “For me, for what I want to do, this makes more sense than grad school.”
"I AM VERY THOUGHTFUL ABOUT WHAT PIECES I BRING INTO MY WARDROBE."
She built her online following on wardrobe discipline, but she does have a passion for fashion. ACNE and Maison Martin Margiela are among her favorite brands. “But lately, I have been loving a lot of smaller designers,” Furlong says, ticking off a long list that includes Kieley Kimmel, Shaina Mote, KAAREM, Creatures of Comfort, and two Twin Cities-based lines, WINSOME and Lily Stan Studio. Although she does much of her shopping online, she’s a regular at Mille and Idun.