Photo by Eliesa Johnson
On Castro: Maison Scotch jacket, Bobi T-shirt, J Brand leather jeans, Leather Crown high tops, Giles & Brother for Target bracelets, Pamela Love ring, and necklace from St. Tropez
When you’re responsible for a team of 92 designers charged with creating all of Target’s in-house brands of apparel, accessories, and shoes, even the daily commute to that fifth-floor corner office requires runway precision. But then, life has always been a fashion show for Castro, a 17-year Target veteran who grew up making lists of outfits, one month at a time, to avoid repeats. The woman who influences everything from the basic T-shirt to that of-the-moment faux-fur vest you’re likely to grab on your next Target run defines her own style as tomboy meets gypset (the term comes from a book about the lifestyle of privilege and wanderlust, described as gypsy/jet set). Lots of black. Plenty of denim. Show-stopping shoes.
Castro’s job has her identifying trends and funneling them into retail concepts, which get narrowed down and interpreted into “micro moods” for the Target customer—from colors to styles to determining whether that graphic pattern should be done in a romper or flippy skirt. “My single biggest point of inspiration is travel,” says Castro, who treats her wardrobe as her travel log: a bracelet from Paris, a necklace from St. Tropez. “Every purchase is a little treasure. It creates a memory.”
"THE MOST STYLISH PLACE IN TOWN? MY KIDS' CLOSET! ACTUALLY, TARGET HEADQUARTERS IS PRETTY STYLISH. IT'S CONSTANT STIMULATION."
Sometimes, a girl needs a top between trips to Paris. Her go-to neighborhood shopping in the Twin Cities is at 50th & France: bluebird boutique (especially for denim), Bumbershute and Room No. 3 for lingerie and loungewear. On the occasional Mall of America pilgrimage, she’ll hit Nordstrom, Free People, and G-Star RAW for her husband. But for her kids, ages 3 and 5, she does a lot of online shopping, from Zara.com to Arrowandaspen.com. “We really could use more kids boutiques. It’s such an opportunity for the Twin Cities.”