Actress Kate Hudson promoting her book "Pretty Happy" at the Mall of America
Wouldn’t we all like to be more like Kate Hudson? That smile. That body. That easy laugh and natural way she has of always seeming like someone who could be your best girlfriend—even when rocking the red carpet in a tube top. Around 3,000 of those bestie-wannabes crowded the Mall of America Rotunda Sunday to catch a glimpse of the actress, who, like so many of her peers today, has turned herself into a lifestyle brand, complete with an active wear line, and a new book, Pretty Happy: Healthy Ways to Love Your Body.
While at the mall, Hudson scoped the spot where her brand, Fabletics, will open a store at MOA this spring. “I love opening stores because men and women are now able to touch and feel what we are doing, and it’s fantastic,” she says. And the 36-year-old mother of two managed to hit a few Nickelodeon Universe rides without causing too much of a commotion (big thumbs up for SpongeBob SquarePants Rock Bottom Plunge). She stuck around the Rotunda until she had signed a book for every last fan in the seemingly endless line. And she talked to us about whether yoga pants should qualify as daywear.
A lot of celebrities have written about healthy living. How is your approach different?
This happened organically in the sense that this seemed to be what girls wanted to hear about. I was asked if I wanted to put it into a book, and I really like the idea because, with my company right now, Fabletics, and the success that we’ve had so far, I felt that it was a nice time to talk about how I’ve gotten to where I am and the kind of lifestyle that is comfortable to me. I think that where it would probably be different is that I wanted it to not necessarily be a guide on how to do something; I didn’t want it to feel like this is what I do and here is a diet and here is a workout regimen. It’s more about connecting and trying to find an intuitive relationship to your body and acceptance. It’s about making it a lifestyle change and not just about the 30-day diet that’s going to change your life, because we all know that we can yo-yo and we start something and then you go back to your old regimen.
How does your fitness approach you outline in Pretty Happy and your active wear brand align with each other?
For women, we have a little more added pressure on us in terms of how society has placed us for so many years that I would like to see this alleviated, and I think that one of the ways to alleviate that is finding tools that are empowering and make us feel good, healthy, strong, confident, and independent. I think that the most tangible way to start that process is to be active and recognize that we have control over how we feel mentally and physically.
What athleisure fashion tips do you have for us? Is it OK to wear yoga pants all day, or just at the gym?
The whole point about athleisure is that you can wear it anywhere. Obviously you might not wear it to a black tie event, but I think the whole point, at least for our company, is fashion-first. For all of our leggings, we want girls to be able to wear with boots. Everything we do, we want to be able to mix and match. It really depends what you’re into. I’ve worn by thick, thigh-high boots with my leggings. Now we’re making skirts that are in the same print as the leggings. We’re doing stuff that is lifestyle that isn’t all necessary performance wear.