Photo by Eliesa Johnson
On Brue: Priory of Ten top, Berangere Claire jeans, and Superga sneakers.
With those piercing blue eyes, porcelain skin, and glorious tumble of (naturally!) blonde hair, you almost want Brue to be a mean girl—as if that would balance out the beauty. But Brue is as warm and unassuming as she is Scandinavian goddess-like. A Pennsylvania native who attended St. Olaf College and fell in love—with a Minnesotan, and St. Paul—Brue found herself gravitating toward the focused aesthetic at men’s clothing store BlackBlue, and decided to open the women’s counterpoint just down Selby Avenue.
Her new store, Idun, is, simply, stunning. Unencumbered by a retail background, Brue felt free to stock the spare, sun-swept space with what she loves: slouchy pants, important coats, great T-shirts, clean fragrances, cool shoes. She’s young enough to have experienced the fast-fashion craze, and sophisticated enough to have rejected it after college, in favor of fewer, higher-quality things. “You have to have a confidence about what you wear,” Brue says. “If you feel like you can pull it off, then you’ll find a way.”
"TREND HAS BECOME THE ANTI-TREND."
Before opening her own boutique, Brue got some wise advice from a couple of her favorite Twin Cities retailers. St. Paul men’s store BlackBlue taught her to “always stay true to your vision.” And Anna Hillegass of The Foundry Home Goods in Minneapolis told her to simply have fun. A few of her essentials: Cle de Peau concealer, Bumble and Bumble dry shampoo, and t-shirts by Baserange—available at her store, Idun.