Photo by Eliesa Johnson
On Vincent: LAmade sweater, A.L.C. pants, and Dieppa Restrepo shoes.
She learned to crawl in Dayton’s Oval Room, where her stylish mother frequently shopped. Her father, the late Joe Culligan, was a legend at Fallon. Vincent is wired for advertising. Athleta’s “Power to the She” campaign? That was Vincent, although she’ll insist “everything is a collaboration.” Her upcoming work for Nine West centers on “occasions” that aren’t typically celebrated on billboards, like a meeting about a meeting, and drunch (you know: drunk brunch). The message: For all the things you do, there’s a shoe. She’s quick, clever, and makes it seem effortless. She’s one of those people who can make any mismatched outfit seem intentional, and instantly enviable—even the scrunchie she discovered in her hair midway through our interview over iced rosé.
Her secret? “I’m kinda super lazy.” But her version of lazy is dreaming up a new business on a day off, while juggling her three young children. Her new shopping service From lets people pick one of Vincent’s “style crushes”—including a big-time L.A. stylist and an interior designer—to shop for them. The customer sets the budget. The personal shopper buys anything she thinks the client should have, with one unusual caveat: no returns. Or as the website explains, “No backs. You’re powerless. How fun.” Now if we could just bottle Vincent’s attitude.
"IT'S EXHAUSTING TO CURATE ALL THE CURATION. I JUST WANT SOMEONE TO SEND ME SOME FUNKY LITTLE OUTFIT. THAT'S LIFE-CHANGING."
In true high-low fashion, her Twin Cities haunts range from Eat Street vintage store The Lost & Found to North Loop retail cooperative D.NOLO. For the odd home item, she heads to Hunt & Gather in South Minneapolis. Although it’s primarily men’s, Askov Finlayson is another favorite—“I love their displays, the way they make it feel very fresh. They’re so clear on who they are.” Brands she loves: Celine, Jil Sander, Isabel Marant, and Rachel Comey.