Photo courtesy Aveda
Aveda hair guru Ian Michael Black
Gray hair is having a moment. Seriously, but it’s edgier than grandma’s 'do. Young celebs like Lorde, Rihanna, and Girls actress Zosia Mamet are sporting silver hair on and off the red carpet. If you’re craving a change but can’t see yourself going gray just yet, add piecey highlights in funky colors to create dimension this summer.
Before you take a color plunge, stop into Aveda at Mall of America on Saturday for a customized color consultation with Aveda’s New York-based global artistic director of hair color, Ian Michael Black, who helped develop Aveda’s spring/summer 2015 hair and makeup collection, Rare Bloom. Since 1999, Black has been influencing hair color at Aveda, and coloring tresses behind the scenes at New York Fashion Week. He's provided hair color for Mel C. of the Spice Girls and says, “She’s the nicest person, one of the nicest people out there.”
Blaine-based Aveda took inspiration for Rare Bloom from the colorful whimsy of Minnesota's prairies and fields. Think deep purples, blush pinks, bold blues and greens, and muted shades of gold—which make for unexpected pops of color for summer.
“Hair color is an expression of who you are as a person, you can be as bold as you want with it,” says Black, who encourages people to keep an open mind when talking to a stylist about color and cut. “One of the most important pieces of advice is when you’re doing something drastic to your hair or seeing a new stylist, book a one-hour consultation appointment where you can meet each other, talk about what you want done, and you can see the stylist’s work to know if it fits with what you want to do.”
You can do just that with Black on Saturday. Pre-book your color consultation or stop by the Aveda Experience Store at Mall of America from 11 a.m to 5 p.m. There’s a $35 reservation fee, redeemable in products. Plus, complimentary makeup application. Mall of America, 952-854-0595