Photo by Becca Sabot
On Copeland: Carhartt WIP jacket, A.P.C. wool sweater, Gitman Bros. shirt, Levi’s Vintage jeans, adidas Stan Smith sneakers, IWC watch, Paul Smith glasses
Hair and makeup by Ingrid Kent/ Wehman Models & Talent
When your good taste exceeds your budget, there are two choices: compromise or get creative. Fashion insider Tyler Copeland has an uncanny ability to spot the hidden gems on any clearance rack. [This style editor can attest to that: As childhood friends, Copeland and I spent many a Saturday digging around Ragstock and Tatters (R.I.P.).]
"When I lived in New York, I hung around with a crowd that could afford to pay full price," says Copeland, who boomeranged back to Minneapolis after working with noted fashion photographers including Herb Ritts. Locally, Copeland has worked with creative agencies and brands such as Target and Aveda. "I was trying to keep up, and then I realized, I could get the same look for less."
"My style today definitely reflects the Polos my mom dressed me in as a kid. It made me appreciate the classics that withstand time and trends."
Sale shopping became a state of mind for Copeland, and now, it’s a fast-growing blog called The Sale Scout. Every morning, Copeland points his readers to what he considers the best deal of the day—Eastland Made in Maine boots; a Barbour jacket. What most people consider spam, Copeland sees as opportunity: He sorts through hundreds of retailer e-mails every day. "The goal is to help guys build a forever wardrobe—without paying full price."
Still, Copeland is sympathetic to boutiques that can’t afford to discount as much as online competitors. He regularly features indie stores on his blog, and takes pride in discovering new brands. "It’s about a healthy mix and being aware of how clothes are made and where they come from." thesalescout.com