Photo by Caitlin Abrams
Shayla Farmer of CC & Mays
There are precious few children’s boutiques in the Twin Cities these days. When veterans such as Bananas in Wayzata and Enchanted Tree House in White Bear Lake closed, no one rushed to replace them. Blame Old Navy and GapKids, where the clothes are on trend and almost always on sale.
“I can’t compete with them,” admits Shayla Farmer, but that didn’t deter her from leaving a career in accounting to open Minnetonka children’s boutique CC & Mays, named for her three kids, Caden, Cambrie, and Maylie—ages 6 and younger. “I’m catering to people who care about quality, style, and not having the same thing everyone else is wearing.”
“Quality” is not necessarily code for expensive. “There are a lot of really great kids’ brands, and they aren’t all $150 for a sweater. As a mom, I can’t justify $150 for a kid’s sweater.”
That sense of practicality, coupled with an appreciation for pint-sized style, makes CC & Mays modern yet approachable. Featured brands include celeb favorites such as Appaman and Joah Love alongside Woodbean, a new locally made line of onesies. Sizes in the store range from newborn to 12 for boys and girls.
Farmer can’t compete with the chain stores all around her on discounts, but she makes up for it with comforts and convenience any parent can appreciate: a large play area in the back of the store, racks strategically positioned out of reach for little grabbers, and parking right outside the door.
Sure, there are days when she considers moving out of the strip mall across the street from Ridgedale Center and into a more prominent mall or shopping area, but then she thinks about parking in a ramp, dragging the stroller out of the car, and corralling three little kids, and she is reminded that a curbside storefront next door to Little Feet Children’s Shoes store and Noodles & Company makes a lot of sense.
“I want to be more than a place to shop,” Farmer says. CC & Mays has hosted a couple of Mom’s Night Out events, and on April 12 it will welcome the Grammy Award–winning Okee Dokee Brothers for a concert to benefit Isis Rising, which supports incarcerated mothers and mothers-to-be. Tickets are $30. 12981 Ridgedale Dr., Minnetonka, 952-303-3475, ccandmays.com