Photo by Canary Grey
Wilson and Willy's
Having helped to reframe Faribault Woolen Mill Co.’s story for the 21st-century shopper who cares about process as much as product, John Mooty is now applying his penchant for retail storytelling to established and new brands at Wilson & Willy’s. Mooty’s North Loop store, in a renovated historic building, carries home furnishings, accessories, and apparel for men and women.
But there’s a special twist to his merchandise: Half of the inventory was designed exclusively for Wilson & Willy’s, including men’s boots by Chicago-based Oak Street Bootmakers, specially made with leather from S.B. Foot Tanning Co. in Red Wing, and jackets and sweaters by Minneapolis-based Hackwith Design House, made with Faribault Woolen Mill fabric. “We’re trying to create an environment that does the product and story justice,” Mooty says. He’s off to an auspicious start.
211 Washington Ave. N., Mpls., 612-315-2280, wilsonandwillys.com