Photo courtesy of Zara
Ask Twin Cities shoppers what store they really really wish we had in town, and nine times out of 10, it’s not luxury, nor a department store they'll say they feel deprived of here in the North. It’s Zara. The Mall of America has been courting the world’s largest fashion retailer for years, and it seems as though persistence is about to pay off. Zara has posted several job openings for Mall of America positions, from manager to visual merchandising to cashier. The announcements, posted on Craig's List and other career websites, include this message:
"ZARA is thrilled to announce the GRAND OPENING OF OUR NEW STORE LOCATION IN MALL OF AMERICA, MINNESOTA! This store will have a new image based on four principles: beauty, clarity, functionality and sustainability. It is the perfect place for people with a passion for fashion who enjoy being the first to discover the latest trends!"
Mall of America on Tuesday would not confirm that Zara is coming, and the Spain-based retailer has yet to return a call. But it is not unusual for the hiring process to leak out before the retailer and mall are ready to make the official press announcement.
Zara currently has 52 U.S. stores and announced early this month it plans to open a dozen more this year. It was just a few years ago that the founder of Zara's parent company dismissed Middle America as too fat for its fashion-forward European cut clothes.
Zara leads the fast fashion movement, churning out new collections every few weeks and making runway trends accessible to the masses with apparel and accessories for women, men, and children. Zara stores tend to be large—anywhere from 10,000 square feet to 40,000 square feet on Fifth Avenue in Manhattan. Mall of America has plenty of available real estate at the moment, including two levels of the new central corridor that connects to the new grand entrance and JW Marriott. MOA initally had the new wing earmarked for luxury retail, but those deals have yet to come to fruition. Zara, while much more mainstream than Gucci and Prada, is a powerhouse—known to international visitors, and exciting to locals, who will appreciate the style and pricepoint. It could be exactly what MOA needs to draw other hestitant retailers to the new wing.
Stay tuned for more details!