Baby brand Hi Little One is helping the tot set get in touch with their inner spirit animals. There’s Captain Snooze, the easy going (i.e. slow moving) sloth, Lil’ Stinker the skunk, King/Queen of Seconds the pig, and The Screamer, a loud—or shall we say spirited—goat.
The spirit animal illustrations were created by artist Michael Carson, a Minneapolis Institute of Art and Design grad whose work has been featured in prestigious galleries around the country as well as the New Yorker. Last fall, Kate Spade New York’s blog called him “top of our list for artists we follow.” He also happens to be the brother-in-law of Hi Little One founders/sisters Maggie Allen and Nell Lindquist. As any entrepreneur will tell you, gotta milk those connections!
Spirit Animal onesises, t-shirts and tote bags are now available on the Hi Little One website. They sell for $27 apiece. Some styles can be personalized—if a pig or a sloth isn’t personal enough.