I don’t know why I didn’t pull over and get out of the car the first time I noticed Urban Violet, while idling at a stoplight on Central Avenue. Wait, I do know: I’m a Minnesotan—able to drive through an ice storm and withstand artic wind chills, but reluctant to walk a half block out of my way.
But I do love a good discovery. And, it is my job. So the next time I was in Northeast, I did park the car at a meter (no more than 200 feet from the store!). I can now assure you: this indie boutique is worth a look.
Run by a mother and daughter duo (There’s a lot of that lately! See the March issue of Mpls.St.Paul Magazine.), this contemporary women’s boutique , which started in Stillwater and recently added the second location in Northeast, feels like a cross between Anthropologie and Primp. The clothes, mostly from small labels, are budget friendly. The styles are fresh and casual, sure to appeal to both moms and daughters—fromt basics to trend pieces. The merchandising is clever—from jewelry displayed on an upright piano to paper butterflies that appear to be pulling spring right across the fitting room doors That attention to detail, along with the bright, modern space, definitely elevates the experience.
Urban Violet Stillwater
Although it’s an easy walk from Parc Boutique, Red Stag Supper Club and other Northeast destinations around East Hennepin and Central, I worry that others will make the same oversight I did that first time driving by. As Jonathan Adler or Primrose Park can attest, even a half block can make all the difference when it comes to Twin Cities retail. But do remember: that half a block makes the rent more affordable, which, in turn, keeps the prices down. And, fellow lazy pedestrians, makes the parking that much easier.
512 Central Ave. N.E., Mpls. and 226 Chestnut St. E., Stillwater