He’s made dresses out of duct tape. He’s sourced clothing materials at hardware stores. But Christopher Straub’s most unusual design challenge yet comes from General Mills, which asked the former Project Runway contestant to create a collection of fashion-inspired Yoplait containers.
That's right. Yogurt.
The always resourceful Straub was unfazed. “Yoplait’s palette of colors and flavors really inspired me for this project,” says the Twin Cities-based designer. “For me, fashion is more than designing clothing—it’s about translating real-life textures and lines into statement pieces. I wanted to find the personality in each flavor and bring it front and center.”
Straub's Strawberry Yoplait dress.
The Yoplait Signature Collection of yogurt cups “styled” by Straub is now in Target stores nationwide through February. Strawberry, Harvest Peach, Orange Crème, Key Lime Pie, Blueberry Patch and Straberries n'Bananas—all dressed up in fringe and sequins (on paper, anyway).
Straub being Straub, he also designed two custom gowns created out of Yoplait cups and lids that will make an appearance at a Mercedes-Benz Fashion Week event in New York on Feb. 13. Perhaps not the way Straub expected to return to Fashion Week, then again, no fancy designer event can compete with the exposure he’ll get in the dairy case.