H&M is set to open this Thursday, Oct. 22 at Southdale Center in Edina. As is tradition for the fast fashion chain, the store will open with fanfare at noon, allowing time for excitement to build, music to get louder, employees to dance and, as is often the case, shoppers to line up. When the Twin Cities first H&M opened at Mall of America, the line extended out the door with people who waited hours just to say they were among the first in the door (those who didn't wait in line entered right behind them). But when store No. 2 opened in Woodbury, the scene was much more subdued. Southdale needs this. Wouldn't be surprised to see mall management execs out there dancing with the H&M crew. Will shoppers follow suit? The first 100 get discounts and a gift card worth anywhere for $10 to $100. I'd wait at least a few minutes for that.