If you're looking for me, I'll be parked on a bench outside the new Sundance store at Galleria in Edina, waiting for Robert Redford. Oh, I know, it might be a while—my peanut butter smoothie from Good Earth will give me strength. Rumor has it, the Hollywood legend always pays a visit to his new stores, and he does so unannounced and under-the-radar. So don't expect to see him at the champagne toast on Thursday. And don't bother asking store manager Jennifer Hirschi if she knows when he's coming—she doesn't, and everybody else has already asked.
In the mean time, do check out the store, which is inspired by Redford's Sundance Village in Utah. The Sundance Catalog launched in 1989 to promote the work of artists and craftspeople from around the country and world and has grown into a major lifestyle brand that does big online and catalog business. It's particularly popular with Minnesotans, which is why the company was interested in setting up shop here. Galleria is only the fourth Sundance store, first in the Midwest. The others are in Utah, California and Colorado.
The store is beautifully designed for an immersive lifestlye experience with a modern-meets-mountain look:whitewashed wood beams, contemporary jewelry cases, saddle chairs crafted with buffalo leather, striking that balance between rugged and chic. Everything in the store is for sale, from furniture to tabletop to clothing, jewelry, footwear and gifts.
Sundance will celebrate its grand opening at Galleria on Thursday, Sept. 17 from 4 to 7 p.m. with champagne and chocolate and swag bags for the first 100 customers.