It’s a bit nerve wracking, meeting the man who spends his days running his fingers through some of the most famous manes in the world—Jennifer Aniston and Miley Cyrus among them. But when I exposed my roots to Hollywood hair color expert Justin Anderson, he saw right past the grays and approved my “depth” (of hair color, that is) and the touches of blond around my face. (Thank you, Tusi at Spalon Montage!)
Once called the “rising star of blonde Hollywood” by Vogue, Anderson is a Southern California boy who says his earliest inspiration was seeing the way ocean water and sun naturally lightened hair. Even today, as master hair colorist at the Chris McMillan Salon in Beverly Hills, Anderson gravitates toward natural color, shine and classic highlights so you “see different tones when hair moves.”
Now, Anderson is bringing that expertise to the land of natural blondes. Donna Pohlad hired him as creative director of her dpHUE color salon in Edina. Pohlad went to see Anderson in Beverly Hills, and loved not only his work, but his personality. "We just clicked," she says. "We talked about hair color for hours.”
Anderson brings expertise and buzz that could help the 50th & France color bar, which is still trying to find its place between salons and drug stores selling cheap color kits. Bigger picture: Anderson's name lends credibility and cache as dpHUE considers expansion into other markets, which has always been Pohlad’s goal. Custom take-home color kits from dpHUE start at $38. Full service application is available in store for an additional $20. Anderson thinks the concept could be huge in Los Angeles, where women routinely pay hundreds for color maintenance at salons. (Figure $150 just to get into Anderson's chair in Beverly Hills—and that's just for the base color.)
Anderson will be offering free color consults at dpHUE on Monday (May 19), from 10 a.m. to 2 p.m. and 5 p.m. to 8 p.m. and Tuesday (May 20) from 11 a.m. to 2 p.m. Then he has to jet off to Dublin to color Miley Cyrus’ roots. Every two and a half weeks, he flies wherever she is, colors her roots, has dinner with the singer, and flies home. So his exact schedule with dpHUE is still a bit in flux, but Anderson says he hopes to be back regularly to see customers and train staff. In between, he’ll be working on the dpHUE color line itself, starting with a trip to the manufacturer in Italy to learn more about dpHUE’s formulas.
And the answer to the multi-million dollar question is, yes. Anderson has already used dpHUE hair color on Jennifer Aniston—to turn her brunette for a movie role. His orders were to make Aniston a “mousey brown,” which, the colorist says, about gave him a panic attack. Turns out, “ she’s loving being a brunette. She was supposed to go right back to blonde after filming, but she’s loving it.” It’s all about that depth, of course.