Sales are better in tents. At least, it seems that way. A tent gives a retail sale a certain legitimacy—like, if they went to all that trouble to put it up, and have enough stuff to fill it, this ought to be good.
Sometimes it is, and sometimes it isn’t. But almost always: It works. The tent creates an urgency and excitement.
Hoigaard’s has been doing a fall tent sale for 47 years. Forty-seven! The store will do as much business this weekend as it might otherwise in a month, a manager tells me. The enormous tent in front of the St. Louis Park store is filled with winter apparel for men, women, and children as well as skis—downhill and cross country—snowboards, and other winter gear. Almost everything on sale has been ordered by Hoigaard’s speficially for this sale. Some of it is last season, which might be discounted as much as 60 percent. Because Hoigaard’s buys in bulk, the company is often able to get special deals from manufacturers, which allows the store to sell below the suggested retail price. And some of the goods are brand new, with 20 percent off for the tent sale—nothing to fight over, but still nice to get a break at the beginning of the season.
Bring cash or credit—no checks accepted in the tent. One nice—and fairly unusual thing about this tent sale: returns are accepted. Friday 12 to 8 p.m., Saturday 9:30 a.m. to 6 p.m., 11 a.m. to 5 p.m. Hoigaard’s, 5425 Excelsior Blvd., St. Louis Park
For more great sales coming up, check our Sales + Events calendar.