It's not often that my husband suggests we go shoe shopping, so you'd think I would have jumped at the invitation. Except, it happened after a trip to the podiatrist, who told him the best way to ease his persistent foot pain (from high school sports injuries, he wants me to add) is comfort shoes. Here's what I heard: My husband is trading his Red Wings for ugly shoes.
Reluctantly, I met him at Schuler Shoes. I know the sales associate immediately pegged me as an Obstacle to the Sale, and yet, he couldn't have been nicer—explaining which features would best address my husband's specific problem and showing me why "comfort" footwear demands a somewhat clunkier design. He rounded up the most stylish men's dress shoes in the shop, and suggested brands we should explore that would solve both of our aches: his feet; and my eyes.
We left with two pair, and no doubt will be back for more. It's exactly why this 125-year-old family owned company is growing at a time when so many independents have succumbed to the chains. Twin Cities Business delves into Schuler's success in an article this month. Perfect timing, as Schuler Shoes opens its 10th store tomorrow—February 25—in St. Paul's Highland Park neighborhood. A grand opening event will follow, March 26 to 29 with prizes and special offers. 2081 Ford Pwky. (park in the lot shared with Walgreens).