Confession: the slick home hair color kit dpHUE gave me when they first opened in 2011 is still in my bathroom closet. While the idea of touching up my roots with custom blended color whenever needed, without a salon appointment, or big bill, was appealing, I’m just not that girl. I’ll park my own car rather than paying for valet; I’ll do my own nails instead of splurging on a mani. But I want my hair color applied by a professional. I’m not crafty, I’m not coordinated, and if there's any possibility of turning hair orange or spotting one’s forehead (dpHUE assures me there is not), that would happen to me.
Turns out, a lot of women interested in buying a $38 custom home color kit want professional help applying it. So dpHUE has transformed itself into a color bar with new service options. You can still buy your color and take it home, but now, you also have the option of sticking around to apply it yourself at the store under the watchful eye of an expert, and finish with a professional shampoo, for an extra $7. Or, get full service hair color treatment for $20 (plus the cost of color). dpHUE has always been staffed by licensed color technicians—now they’re putting their training to practice. And I was more than willing to try it out.
I had my roots touched up (all over color and highlights are also available), and was extremely pleased with how the color turned out—never more so than when an experienced stylist at another salon made a point to compliment my hair color and ask who did it.
The only slight disappointment was the blow dry. My hair turned out smooth, but no more styled than when I do it myself. Of course, dpHUE is not trying to be a blow dry bar, but given how our blowout standards have been raised in recent years, I think it’s important for any salon offering a blow dry service to keep up—that goes for full service salons, too.
Nevertheless, I would go back. The color was high quality, expertly applied, and my hair felt extra silky for days after the treatment. But perhaps most appealing: You don’t need an appointment at dpHUE. It can take me weeks (and multiple cancellations) to arrange a two and a half hour block for color at my regular salon. The ability to pop in last minute for a touch up (nothing like spotting strands of gray in the rearview mirror to clear the schedule) is a huge bonus.
Check out the new store set up this evening, Thursday, Dec. 12, from 5 to 8 p.m. during the dpHUE Holiday Open House. Enjoy food, drink and a drawing with prizes from 50th & France neighbors Cos Bar, Salut Bar Americain, and Steele Fitness as well as The Minnesota Twins, European Wax Center, and more. While you’re there, check out dpHUE’s impressive product selection, including the dpHUE signature line. I’m a big fan of their Oil Therapy—I use it on wet and dry hair. I like the dpHUE Color Care shampoo and conditioner, too. 4944 France Ave. S., Edina, 952-922-0049