Photos courtesy Target
With temperatures plunging, Target brought the sunshine to the Four Seasons in New York Tuesday night announcing that its next design partner is the brand synonymous with palm trees and Palm Beach: Lilly Pulitzer.
Target staged an elaborate beach party to announce the limited edition collaboration, which will make its store debut on April 19. This Target collection is more expansive than most, with 250 pieces, including apparel for women and girls, home accents, outdoor entertaining accessories, beach gear and travel essentials. The Target products will feature 15 prints created by Lilly Pulitzer artists for this limited edition line.
The late Lilly Pulitzer was a Palm Beach socialite turned designer known for her bright, kicky print dresses. Jackie Kennedy was among her early fans in the 1960s. For Lilly, every season was resort season, and that sounds awfully nice about now.
See more of what's to come on Instagram at @LillyforTarget.
From Target's Lilly Pulitzer announcement event in New York