SPONSORED Polarn O. Pyret now open at the Galleria in Edina, is pleased to announce a limited-edition collection for children age 6 to 12 years, featuring the illustrations of Finsta, one of Europe's leading contemporary urban artists. Finsta, with his distinctive street-artist designs, has created a collection for Polarn O. Pyret including sweatshirts, t-shirts, underwear and accessories featuring vivid and ingenious jungle-inspired prints. The Swedish artist, simply known as "Finsta" explains, "I want to teach children something. When I created the prints, I was looking for expressions that felt equally relevant for boys and girls without being bland in any way," He adds, "The jungle worked well as a symbol of our origins, and of wildness and strength. The flourishing and lush scenery conceals small details and stories to encourage curiosity and creativity."
Finsta collaborates with clients like Nike, Play Station, Diesel and MTV, and now Polarn O. Pyret, providing them with his street energy, and clever ideas. His style of mixing commercial and independent work without compromise has been called “a new wave of pop art”. Finsta has been involved in graffiti culture since the early 90s, where he first started to get a name. According to Swedish journalist Tobias Barenthin Linddahl, "Finsta is one of the most eye-catching illustrators and designers in Europe. For the past ten years his work has spread far beyond his native Sweden. Finsta’s work is a universe of its own, bringing life to characters, settings and artifacts. His drawings, comic strips, graffiti styles, animations and commercial work are all done in the same unique style, influenced by graffiti, low-brow art and cartoon artists like Robert Crumb and Jim Phillips. Most of all, Finsta’s work is full of the unexpected. He has the gift to change perspectives, just by adding a little touch. Humor plays the main role in Finsta's world.” Please hurry over to Polarn O. Pyret at the Galleria in Edina and check out this special collection before they all disappear into the jungle!