Sundance, the brand founded by Robert Redford and inspired by his love of Utah’s Wasatch Mountains, will open a store at Galleria in Edina. This will be just the fourth retail location for the company, which has stores in Salt Lake City, northern California and just outside Denver, begging the question of whether or not the Sundance folks realize that the highest elevation in Edina is the Westin Hotel’s penthouse suite.
Sundance came to be in 1969 when Redford purchased land at the base of Mount Timpanogos and established Sundance Village as a community that would foster recreational activity and the arts—culminating each year with the star-studded Sundance Film Festival. At the base of Sundance Village, Redford established a General Store. Guests would write to the tiny shop requesting items they’d seen on their visit. Out of that demand came the first Sundance Catalog in 1989 featuring many handcrafted goods designed exclusively for Sundance to capture the spirit of the place, and American artisans.
The Sundance Catalog is apparently quite popular with Minnesotans. It features ruggedly causal apparel for men and women, earthy jewelry, and furniture and décor with classic-meets-chalet style. “I think it’s a great fit for the Twin Cities,” says Jennifer Smith, Galleria’s retail leasing manager.
Sundance will occupy 4,000 square feet spanning the adjacent storefronts that formerly belonged to Pumpz, which moved down the hall, and Arafina, which recently left the shopping center. Smith says Sundance plans to open at Galleria by late summer.