St. Paul’s independent baby store Peapods Natural Toys is going out of business after 16 years—a victim of its own success in educating parents on the benefits of sustainable gear and unplugged educational toys.
“Many of the brands we helped introduce to the Twin Cities are abandoning specialty stores like ours in favor of big boxes, Amazon.com, or direct sales,” owners Millie Adelsheim and Dan Marshall said in a statement. “When we started in 1998, babywearing, cloth diapering, and wood toys were fringe ideas. Today, you can buy a decent baby carrier at Target or cloth diapers at Kohl’s, for goodness sake. In a sense, we’ve helped accomplish our mission, but that also means that we’re far less relevant than we used to be.”
Adelsheim and Marshall, whose children are now teenagers, say they’re ready to move on.
A closing sale starts today with 15 percent off storewide including toys, baby carriers, cloth diapers and books. The sale is in-store only. 2290 Como Ave., St. Paul