I've got the scoop in today's St. Paul Pioneer Press about a buzz-worthy effort to get consumers shopping at independent stores. Check it out, and then weigh in. Retailers are very excited about the 3/50 Project - but will shoppers share their enthusiasm? I think most shoppers care, in theory, about boutiques...but how much they actually shop them is another story. Hopefully this will at least make shoppers think twice before passing the corner gift store on their way to Target. Anything I know I can buy at a boutique without grossly overspending, I've been making an effort to do so - even if it means an extra stop. It's worth it. A city without cool stores would be a sad, bland place to be.
For more insight, tune in to Shop Girls this Saturday, April 4 from 11 a.m. to 1 p.m. We'll talk to the founder of The 350 Project.