The clock is ticking outside Shinola, which will open its highly anticipated Minneapolis store next week, on June 19. On Wednesday, a 350-pound Shinola clock went up above the store, on the corner of Third and Washington avenues in the North Loop—lest there be any doubt that Shinola, a revival brand lauded for bringing jobs to Detroit, plans to make a big mark on the hot corner.
Minneapolis is Shinola's third market, joining stores in Detroit and New York. Chicago would have been a more obvious choice, but executives have said they think Minneapolis has the enthusiasm for American-made brands that is critical to their success. Minneapolis is also a test case to see if Shinola can thrive away from its hometown fans in fly-over retail land. Bedrock Manufacturing, which owns Shinola, plans to open several more stores throughout the country in the next couple of years.
Shinola's Minneapolis store will feature a coffee bar with sidewalk seating along Third Avenue. Filson, Shinola's sister brand known for its elegant yet rugged bags and sportswear, will have its own room in the back of the shop, and an entrance facing the Monte Carlo restaurant.