Score one for the suburbs. Two, actually. Primrose Park is closing its original Northeast Minneapolis boutique and opening two new stores this fall, at Shops at West in St. Louis Park and Tamarack Hills in Woodbury.
Jennifer Carnahan left a career in corporate marketing to open her trendy women's shop a year ago, in what would seem to be a prime location across the street from Surdyk's, and less than a block from a row of established locals stores at the corner of East Hennepin and University avenues, including The Bibelot, Pacifier, GH2, and Parc Boutique. But getting people in Minneapolis to cross the street proved more challenging than Carnahan expected. She tested the suburbs with pop-ups at Shoppes at Arbor Lakes in Maple Grove and Eden Prairie Center and then last summer, opened a Primrose Park up north in Nisswa.
Primrose Park will close in Northeast on Oct. 10. Say farewell with wine, sweet treats and 20 percent off all regularly priced merchandise on Friday, Oct. 9 from 6 to 9 p.m.
October is when Primrose Park plans to open a "mini-collective" at Shops at West End in partnership with Juniper, a locally owned boutique based at Arbor Lakes. The shop will be located between lululemon and Creative Kidstuff. It's temporary, but Carnahan and Juniper owner Liz Berko say they'd love to make it permanent if business is strong.
Then in November, Primrose Park will open a permanent location in Woodbury at Tamarak Hills, a new development that is fast becoming a destination with other indie retailers including Sisu women's shop and Merriment home store. Carnahan promises an assortment that appeals to multiple generations and price points, with most items price at less than $100.
"My vision for Primrose Park has always been a multi-unit retail effort," Carnahan says. "Woodbury represents a tremendous opportunity to expand into a part of the metro that is still lacking in the variety and options of other suburbs of its size and influence.