The whole idea of the "pop up shop" is to keep us interested - it's there just one weekend so you've got to shop now. It might pop up in one place this week, and another next month. But now, so many pop ups are popping up that Sairey Gernes wanted to avoid the term for her shopping event next week. She's calling it the No-Storefront Storefront. Cumbersome, but gets your attention. Gernes is the founder of Irely Intimates with a design studio and manufacturing facility on the West Side of St. Paul. She's opening her space to several other local, women-owned brands: Urban Junket and Post- bags, StormSister Spatique beauty products, Foat lifestyle apparel, Nontoxique nail products and Attagirl crocheted accessories. They're promising shopping, mingling and great deals. Takes place 4 to 9 p.m. Dec. 16; 10 a.m. to 4 p.m. Dec. 17 to 19 at 432 Wabasha St. S., St. Paul.