Today, Parc boutique launches its first collection designed in collaboration with Martha McQuade and Dan Clark of MAD. The five-piece collection includes a raw silk pocket dress and a boxy waffle weave sweatshirt. With McQuade's background in both architecture and textile design, shape and material are key. The fabric was sourced by the MAD team and cut, sewn and hand dyed in their Minneapolis studio. The color palette is dreamy soft pinks and grays.
"The pieces chosen for the collaboration represent a good mix of the laid back Parc customer and MAD's architectural lines and shapes," says Parc owner Thao Nguyen. "The MAD x PARC collection is all about the attention to details and craftsmanship."