OPM is closing its store at Excelsior & Grand in St. Louis Park—you know, the one you always meant to get to and heard had great designer brands, but somehow never managed to shop despite its central location and convenient parking.
Excelsior & Grand is one of those weird suburban/urban developments that never quite materialized into the shopping destination developers envisioned—despite the fact that it is nearly impossible to get a seat at the oversized Starbucks, or a parking spot at Trader Joe's. The one exception is Max's, which seems to thrive, located on the half of the block closest to Excelsior Boulevard—mainly because owner Ellen Hertz has built a stellar reputation for her singular mix of designer jewelry and gourmet chocolates including many brands not available elsewhere in town.
OPM is just a minute walk away from Max's, but it might as well be a mile. Shoppers just don't migrate to the back of Excelsior & Grand, unless they're headed to the park. And that's too bad, because OPM is a great fashion resource. The sleek, white space has played host to a sexy, modern assortment of Mulberry bags, Catherine Malandrino dresses, Clover Canyon graphic print tops, and an always cool assortment of jeans, tees and leather jackets. Owner Susan Sun has a great eye, and an approachable style, and prices that generally hover in the realm of possibility.
After five years of having people walk in and ask if she just opened, she's decided to find a higher traffic location, possibly in Edina. The store will close on March 16. While Sun looks for the right spot to set up shop again, OPM will continue to sell women's apparel and accessories online. You can also follow the latest arrivals on OPM's Facebook page and Instagram feed. As of today, Tuesday, Feb. 18, everything in the store—including spring arrivals—is 40 percent off.