Ten days ago, Beyoncé rocked the world with the first gritty glimpses at her new activewear line Ivy Park. Which is to say, we got to see her in black and white on what looked to be a city playground, stretching in ways that would most definitely get you arrested at most parks, while wearing what appeared to be a black and white one piece swimsuit with Ivy Park in big block letters across the chest.
Today is the day the fashion media is allowed to give you a more complete look at the collection, which launches Thursday. (Calendar alert set?) Locally, Ivy Park will be available at Nordstrom Mall of America.
Give Beyoncé credit—she didn't just slap her extremely valuable name on a limited edition partnership. She spent years working with Sir Philip Green of Topshop fame and fortune (Bey is a big Top Shop fan) on a full activewear line that she says fills a void in the market for girls like her. Sooo, amazing? Irreplacable?
Ivy Park centers around "second skin" signature pieces including fitted tank tops with concealed, built-in sports bras, seamless knits and body suits. In her May cover story, Beyoncé tells Elle magazine she's most excited about the way the an Ivy Park garment "sucks you in and lifts your bottom, so that when you're on a bike or when you're running or jumping, you don't feel that extra reverb." Beyoncé says she "was so specific about the things I feel I need in a garment as a curvy woman and just as a woman in general."
I hope these garments really do make us look, or at least feel, more like Beyoncé, because in terms of aesthetics, I'm going to say something that I'm sure won't be very popular with all the single ladies: Ivy Park doesn't appear to be all that exciting or different. It looks like another line of tight-fitting tank tops and shorts and black leggings. (Please don't hate me Beyoncé. Maybe I'm just Drunk in Love.)
Those leggings come in three lengths—capri, crop and full length. Pants come in three shapes for low rise, mid rise and high rise, so that's a nice option depending on how much grinding you plan to do at Zumba. There are plenty of opportunities to plaster the words Ivy Park across your chest or head—sweatshirts, hats and more.
Nordstrom's Ivy Park collection will range from a $14 headband to the $265 bodysuit—and that I'd pay, if it meant slipping into Beyoncé's skin.