The suit with an untucked dress shirt, the hugs and the harsh advice delivered with such sincerity it comes across as nice is not just an act for TV. Nick Arrojo of TLC's "What Not to Wear" lived up to his reputation as the ideal makeover hairstylist when he appeared Thursday at the new PureBeauty boutique/salon at Mall of America. I lost count of how many fans told me they've never seen him give a bad haircut on the show. Arrojo - who looked cute with close cut curls and a goatee - shrugged off the compliment but admitted, "It's good for business."
He was supposed to stand at the front of the store - signing autographs, posing for pictures and offering quick tips, but Arrojo had other plans: He set up at one of the stylist stations in the back of the shop and spent several minutes with each woman who waited on line just to get his advice. He even whipped out his scissors to cut some bangs. It's no wonder people love him: Arrojo's criticism (bad bangs, no bangs, washed out color, lack of layers) comes across as constructive every time. After more than an hour at his side, watching him size up hairstyles in an instant and dispense advice, I asked Arrojo if a pattern of bad hair was emerging. The good news is, Minnesota isn't the only place where some women take blond too far or let their hair grow too long. "The problems are the same everywhere," he said. Read more about bad hair and Arrojo's suggestions for how to fix it in the St. Paul Pioneer Press on Wednesday, March 19.