My Sister store in Uptown
When I heard that socially minded apparel line My Sister was opening a store in Uptown, I have to admit, I pictured a glorified t-shirt shack. The company has a big mission—to fight sex trafficking—but its product line has thus far been largely limited to t-shirts and tank tops.
Well, I should have realized founder Mandy Multerer’s retail vision was as mindful as her cause. The shop is not only charming, the assortment feels well rounded: jewelry (handmade in Nepal), fair trade lip products and a few other small gifts, in addition to the substantial assortment of shirts for women and men—including some new designs (created by local students). Attention has been paid to all the details: colorfully painted logs in the fireplace; a neon sign with My Sister’s tag line “She Lives Free” above the mantel. Even the exterior of the converted house off Lake Street has been painted in bright wide stripes—a good way to draw attention, and create a backdrop worthy of Instagram. There’s an extra room off the sales floor that My Sister used to serve donuts and popsicles for its grand opening, but you have to expect this could become a community space to support My Sister’s mission of raise awareness and providing education and employment opportunities to victims of sex trafficking.
It’s an auspicious start for a local company with lofty international goals. 1612 W. Lake St., Mpls.
Shirts from My Sister socially conscious clothing line.