Three Twin Cities designers presented their latest collections Tuesday evening at The Shows, which has become the premier MNfashion production of Minneapolis-St. Paul Fashion Week. The local fashion week was bumped up to February for the first time to be in line with the industry, which is currently showing fall 2012 collections. Indeed, there were a couple of boutique owners in the audience at 514 Studios, no doubt scouting for designs they could sell in just a few months time.
[caption id="attachment_2957" align="aligncenter" width="286" caption="kjurek couture, By Corey Tenold Photography"]
Unfortunately, two of the three featured designers missed that memo. Kimberly Jurek, who couldn't be at the show, sent a kjurek couture capsule collection of dresses in jewel tones and patterned dresses with hints of her usual bohemian vibe. They were wearable, if lacking a wow-factor. And while some styles could work for fall, they seemed more timely for spring.
[caption id="attachment_2956" align="aligncenter" width="307" caption="Emma Berg, By Corey Tenold Photography"]
Designer Emma Berg is so much fun to watch. With Berg, it's never just about garments. The clothes are a vehicle for expression. And at the moment, Berg seems to be in an upbeat and funky place. Pops of neon. Ladylike silhouettes with punchy details. Rich texture, from tweed to fringe. I'd love to see Berg, founder of mplsart.com, spend some time working with a major design house—I think that experience, combined with her creativity and raw talent could take her places...that is, if commercial success is a goal for Berg. It is a goal of MNfashion, and to that end, Berg's collection, which definitely included some sell-able pieces, felt more in line with spring/summer than fall.
[caption id="attachment_2958" align="aligncenter" width="296" caption="Amanda Christine, By Corey Tenold Photography"]
Amanda Christine, in contrast, was all business. She showed a cohesive fall collection with mainstream appeal: flirty blouses with cutout details, mohair dresses that looked cozy, yet figure-flattering--all in a palette of black and bordeaux. Tellingly, Christine had a look book and order forms on every chair. She's already sold some winter designs at Galleria boutique Arafina, and Christine seems determined to remain on the racks.