Minneapolis men's store MartinPatrick 3 has long since passed the hurdle of getting men to shop for themselves. But getting them to shop for the women in their lives is another (sad) story.
"We get so many husbands trying to find something for their wives here—on the day of their anniversary," says store manager and buyer Erick DeLeon. "We're like, this is a men's store."
Not anymore. Just in time for holidays, MartinPatrick 3 debuts its new women's gift department, aptly called Apology. It is filled with the MP3 take on feminine gifts: vintage jewelry, fragrance from apothecary lines the store carries for men—like Creed, extravagant candles, sweet (and biting) cards, books, pretty desk accessories, and cashmere robes. MartinPatrick 3 also managed to get its hands on a rack of Faribault Woolen Mills' new line of capes and vests, not yet in stores.
Beyond making gift giving easier on men, MartinPatrick 3 has a loyal base of female shoppers who have been asking the store to put its luxe, high design spin on women's merchandise. Will Apology evolve into a women's clothing department? There aren't plans for that now, but owner Greg Walsh has learned to never say never.
"This is feeling a bit like the way we started MartinPatrick 3," Walsh said of the new women's department. And we know how that turned out—from a closet-sized space featuring men's accessories, MartinPatrick 3 now spans the better part of a city block filled with an expansive head-to-toe men's apparel department as well as, gifts, leathergoods, barware, apothecary, and let's not forget: home furnishings—where Walsh, who also runs an interior design business, got his start in retail.
Get a first look at MartinPatrick 3's Apology tonight during the store's holiday party, 5 to 9 p.m. 212 Third Ave. N., Mpls.