After months of anticipation, Madewell will open its first Twin Cities store tomorrow at Southdale Center. They've made sure to get to know their new community: In the morning, the store will serve donuts from the Minneapolis-based Donut Cooperative. Throughout the day, there will be more locally made treats, including Salty Tart pastries and Joia soda. Madewell has also designed a Minnesota-themed tote bag (pictured), filled with fun facts about the state, that will be a gift with purchase while supplies last.
Madewell is J. Crew's sister store. It started out as a denim brand but has grown into a full fashion collection in its own right—similar to J. Crew, but more casual and perhaps more youthful. That said, the sweaters, the scarves, the jeans look great at any age...which is probably why so many women are excited about its arrival. psst: You could win a $250 Madewell gift card on Twitter. Watch for instructions from @mspmag starting at 9 a.m. Wednesday!