Luxury Garage Sale just announced plans to open a boutique in Minneapolis, land of 10,000 Louis Vuitton handbags, and dozens of failed designer stores.
It’s one of the great conundrums of Twin Cities retail—there’s wealth, and a perceived appetite for luxury shopping, yet we can’t support a Neiman Marcus or land a Gucci store. And that makes this market perfect for a boutique offering designer brands at discounted prices.
“Everyone likes a deal, no matter how well off they might be,” says Luxury Garage Sale co-founder Brielle Buchberg.
The Chicago-based company signed a lease at 50th & France, in the former Goodnight Moon space at 5051 France Ave. S., and plans to open this fall. This is the first new store announced since Luxury Garage Sale landed $5 million from investors for expansion plans. LGS currently has two stores in Chicago and one in Dallas, plus a robust online business.
“Stores have been a huge differentiator for us,” says Buchberg, who started the business online with partner Lindsay Segal. “It defines our brand, tells who we are and what we’re all about. You really get a luxury experience coming into our stores.”
LGS tested the market with several pop-up shopping events at 50th & France, often partnering with bluebird boutique. “We have a successful track record of selling these goods there,” Buchberg says. “We know the Twin Cities is hungry for the type of product we carry.”
That includes $8,995 Hermes “Kelly” bags and $795 Chanel tweed jackets. The deal, of course, is always relative. LGS merchandise is anywhere from 10 to 90 percent off the original price.
The 50th & France boutique will offer women’s apparel and accessories, although men’s goods will also be accepted for consignment. Most of the merchandise on the racks in Edina won’t come from the local market. LGS collects luxury items from individuals around the country and from retailers’ overstock. “We’re very targeted about what we sell in each store,” Buchberg says. Merchandise ranges from vintage to current season. Expect a large assortment of designer handbags at 50th & France—those have been extremely hot sellers at past pop up events.