As activewear continues to evolve into casual apparel, the Twin Cities welcomes another player to town: Lolë (pronounced Lo-lee) has opened a sundrenched corner store on the hottest street in town, the North Loop’s Washington Avenue. (You’ll find it next to the new Dunn Brothers, on the street level of Dock Street Flats. Some off-street parking spots have been created next to the building.)
The Montreal-based brand offers women's clothes for being active, and an active lifestyle—from yoga pants and zip-up jackets in technical fabrics to jersey dresses and cardigans that are ideal for travel. It's similar to Athleta and Prana, more relaxed than lululemon—the woman who shops here walks the lakes, does pilates, spends summers at the pool, and is no doubt planning a transatlantic cruise. Twin Cities shoppers might recognize the brand from its presence at recreational stores such as REI and Hoigaards, as well as boutiques including Hot Mama (which speaks to the crossover between studio and street). Lolë has stores in Canada and Europe as well as California and Florida. The North Loop is Lolë’s first Midwest location. For the up and coming urban neighborhood, which has drawn an abundance of designer fashion, it adds another shopping category—and positions the store a safe distance from the many active apparel competitors in town.
Lolë plans to lead its first free, in-store yoga class this Saturday. And by June, those Saturday morning yoga sessions will move to the rooftop of Dock Street Flats. Now there's a reason to spend the weekend downtown! 337 Washington Ave. N., Mpls.
Love all the yellow at Lolë!