Juut SalonSpa is following the Minnesota snowbirds to Arizona. (Or perhaps owner David Wagner and his wife Charlie wanted an excuse to go warm up.) The Wagners have purchased two Aveda salons in Tempe and Scottsdale currently under the name Mood Swings. The couple that ran them for 20 years is retiring and wanted to make sure they left the business in good hands. “It had to be someone who shared the same values as well as the Aveda worldview,” Paul and Angela Toepel said in a letter to their Arizona clients. “Who better than David Wagner and Juut?”
Juut's Palo Alto, Calif. salon acquisition came about in much the same way, when industry icon Yosh Toya was ready to sell.
Wagner’s entire career has been with Aveda. He got his start as a stylist at Horst Salons, working with Aveda founder, Horst Rechelbacher. Wagner, known for his philosophy and book about "Daymaking,"—the idea of changing the world through small acts of making someone's day—took over the salons in 1991 and has been running the business independently ever since, changing the name to Juut in 1999. There are currently seven Twin Cities locations.
Juut always has its eye out for growth opportunities, marketing manager Ashley Borntrager says. There’s an Aveda Institute in Phoenix, but the Aveda brand doesn’t have the presence there that it enjoys in the Twin Citeis. “We are happy to grow our presence as well as Aveda’s.”